As the global businesses shift their marketing operations to the virtual platform, they have been utilizing the best possible ways to connect with their consumers. Word of mouth recommendations have turned into a new form with the onset of social media outlets. People now rely mostly on the internet search engines to find information about a service or product. Whether it is about a new smartphone or finding a good handyman service nearby, present day customers look over the social media channels and other online communities to benefit from reviews and feedbacks. If you want to exploit the power of digital word of mouth marketing, it is essential to blend influencer marketing technique to your marketing mix.
Who is an influencer?
An influencer is a trusted authority who is respected for his opinions and who leaves an impact among his followers. An influencer can be a journalist, blogger, analyst, celebrity or anyone for that matter. Instagram, YouTube, Flickr and other social media outlets have been helping these new generation influencers to become a source of influence.
How they can help?
Influencers won’t just increase brand awareness but the right influencer marketing strategy can drive action. An unconventional social media marketing plan can help you reach masses in an effective manner. These social media marketing techniques are known to generate double the sales than paid advertising. Studies show that consumers attracted to a brand through influencer marketing effort have a 37 percent higher retention rate.
More and more business organizations are now administering a larger percentage of their marketing resources and budgets for executing social media content ideas and influencer initiatives. The key is to find the right influencer to serve as an extension of your marketing team. Personality type, genre, niche, topics and type of reach are the main factors that you need to look for while choosing the right influencer.
Where can you find the perfect social media influencer agency for marketing your brand?
Make use of the online tools and
techniques to find them. Social media monitoring helps you find the influencer
who can best advocate for your niche or brand. For instance, as a fashion brand
in Dubai, you may reach a popular Arabic
or a blogger who shares posts about best beauty tips and fashion trends without
mentioning any brand, to expose your brand to his followers. He would now
become your Dubai
and support your business by creating encouraging content to entice customers